Meet the Team
Rob Knapp
Rob Knapp is a former Managing Director of Merrill Lynch and the architect of the Supernova model he developed with a team of financial advisors and leaders at Merrill Lynch. He is the author of The Supernova Advisor that has receive much critical acclaim in the industry as well as the subject of a dissertation by graduate students at MIT and a case study by a Harvard University professor. Rob’s passion for coaching talented individuals to reach exceptional levels of performance has solidified his reputation throughout the financial services sector as a visionary and creative leader. He created Supernova Consulting Group, LLC. with the purpose of improving the client experience worldwide.
In his 34 year career at Merrill Rob was widely recognized as an innovator and occasionally, an iconoclast. He put the long-term development of his teams ahead of the short-term gains, and those people are now some of the most successful leaders in the company. His former managers are consistently recognized for their accomplishments in developing teams, serving clients and generating revenue.
“The miracle of Supernova is it will bring balance to your life, improve your overall focus on your business and help you expand and grow your practice without putting anymore time in.”
Contact Rob:
Cindy Beuoy
Cindy Beuoy, as Supernova’s COO, brings a fresh approach to the organization. She is a veteran in the communications field with more than 20 years in the field. Her expertise includes public relations, marketing, technology and business management. She has collaborated on developing the Supernova concepts since the program’s inception and is dedicated to its success.
“My focus is to assist our clients in their transformation into Supernova advisors.”
Contact Cindy
cindy.beuoy@supernovaconsultingllc.com



Rob Shaffer
Rob spent 36 years at Merrill Lynch and was honored on several occasions as one of the top thirty Private Client Directors. He experienced the power of Supernova firsthand while leading the Merrill Lynch office in Nashville, Tennessee. In five years of Supernova, the office increased its business by 20% while competitors in the market grew significantly less.
“I love coaching Supernova because I’ve seen what it can do. The growth in a practice is terrific but it is what Supernova does for the FAs and clients that excite me. Advisors have control over their practices and know they are providing value. Clients easily recognize the difference that a Supernova advisor brings.”
Contact Rob
Julie Christopher Young
Julie Young brings to Supernova Consulting Group eight years as a life coach and fifteen years experience as a financial advisor. At Merrill Lynch she coached and mentored new FAs, which eventually led to her career as a life coach. She has coached many corporate leaders, financial advisors and their teams to improve their performance and enhance the quality of their lives.
“My focus is to make the coaching process a transformational experience for the individuals, teams and organizations I work with. I believe in the power of inspired relationships – among teams, and with your clients. And together, we can work to ignite that power in your practice.”
Contact Julie
Rob Brown
During more than 25 years in the financial services industry, Rob has held numerous roles. He led a successful advisory team that consistently ranked in the top ranks of his firm in both production and client service. As an executive, he focused on helping advisors grow their business through initiatives that ranged from coaching and training to technology enhancements and innovative marketing strategies. The common thread in all is Rob’s proven ability to help advisors build more fulfilling and rewarding careers.
“I’m excited to share the Supernova process with financial advisors; it’s simplicity and elegance allow advisors to strengthen their client relationships, attain more personal freedom and ultimately reach higher levels of production.”
Contact Rob
Stan Craig
Stan Craig held nearly every sales position in his 27-year career at Merrill Lynch. He was a financial advisor, sales manager, RVP, District Sales Manager, Regional and National Sales manager , Director of Global Sales for Defined Asset Funds and the First Vice President and Senior Director of the Office of Investment Performance.
After early retirement, he has served as a consultant for sales and marketing, a partner at PSB Training, and a keynote speaker at numerous recognition events for both advisors and their clients. His audiences are the leaders in financial services. He has spoken around the world, on 5 continents and in every state.
He is an author, co-author, consultant, coach and trainer. He and his wife live in Louisville Kentucky.

“The world of financial services is still going through great change. While some will thrive, others will not. The difference is going to be in the quality of service provided to clients. The baby boomer generation is rushing headlong into retirement with very little guidance and low expectations. Supernova is genius because it creates the very best in client service from a select group of financial advisors willing to step up to a higher standard in how they serve their clients.
Client service is the key to the future for our industry. In this competitive world we live in, the only thing that will make a financial advisor stand out from all the others is the care, the concern, and involvement that supernova enables every advisor to provide. Most advisers have tried client segmentation and financial planning, tried to organize their business, set up ongoing meetings with clients and tried to provide leadership to the team and others in the office. But too often it has become half-hearted and not implemented as it should. Only supernova combines all of these into one systematic way to not only care for your clients but take your business to the next level at the same time. Increased client satisfaction and increased business-what a combination! That is supernova.
I am proud to be a Supernova coach. I believe in serving our clients to the very best of our ability. Change in our industry can become a positive springboard to success for those who understand the significance of the Supernova system to their own practice.”
Contact Stan:



