Supernova is a planning, client service, client acquisition and leadership model that was implemented by Financial Advisors (FAs) throughout Merrill Lynch under the leadership of Rob Knapp. Supernova represented a sea of change within the company and even within the financial services industry.

MIT sent a team of graduate students to evaluate Supernova and complete a dissertation. Harvard Business School prepared a case on it. Both arrived at the same conclusion Ð Supernova worked. FAs were better advisors, clients were better served, and practices grew.

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