Five Drivers Of Growth
Author: Cindy Beuoy
Growth is a key component of the Supernova Model. Dave Mullen, one of the original Supernova advisors and now an author and coach in his own right, uses the acronym LEARN when discussing drivers of growth.
C: Community networking leveraging your Natural and niche markets, combined with non-profit leadership
Once you have identified your niches create a 6-section folder for each of them and use it to keep track of the clients in that niche, their profit sharing plans and important dates on their calendar such as conventions and workshops. Join two community boards, one an arts board and the other a charitable board and be actively involved.
L: Leverage current clients to get new ones
Practice asking your clients what they value about your service and whom of their family and friends would benefit from the same level of service.
E: Expanding every client relationship you have so you are the one stop shop for everything they need.
Build products into the monthly calls by discussing mortgages, tax shelters, beneficiaries, insurance. You educate them about these things and they will ask you to help them.
A: Assets – gather every asset your clients are holding away from you
Develop a cash flow analysis for them and you will see where the assets are. Explain to the client you can’t do as good of a job for them if their assets are scattered in different places.
R: Retention Strategy to build a wall of confidence around them
By meeting with your clients monthly you will be giving them exceptional first class service and you will know where you stand with them.